🚀 Netflix’s New Ad Metric Hits 190M Viewers | ⚖️ Meta Wrestles MPA Over PG-13 Filters | 📱 Fairphone Brings Repair to U.S.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

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Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

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Netflix Rolls Out New Viewer-Based Metric, Hits 190 Million Ad Viewers

What Happened: Netflix ditched old ad metrics based on accounts for a fresh metric counting actual people watching ads—the Monthly Active Viewers. According to their recent data, 190 million people saw ads on Netflix last month, a boost from just counting the eyeballs on accounts. This gives advertisers a clearer picture of who’s actually tuning in.

 Why It Matters: This shift challenges traditional streaming metrics and signals Netflix’s ad tier is maturing fast, potentially attracting more advertising dollars by offering real reach, not guesswork. It's advertising, but with a bit less guesswork and a lot more gotcha.

Motion Picture Association Demands Meta Drop PG-13 Label on Instagram Teen Filters

What Happened: The MPA sent Meta a cease-and-desist, claiming the PG-13 label slapped on Instagram’s teen filters is unauthorized and risks confusing users about movie ratings. Meta is staying diplomatic but stressed no official partnership was implied.

Why It Matters: This tug-of-war highlights how content moderation and branding blur in social media. It’s a cautionary tale for platforms testing new teen-targeted filters amid rising scrutiny.

Fairphone Goes Stateside, Betting Big on Right-To-Repair

What Happened: Fairphone, the European eco-conscious phone maker, is launching in the U.S. with repair-friendly headphones first and plans to release a repairable smartphone. They promise spare parts and support till 2033—a right-to-repair dream come true.

Why It Matters: The U.S. is finally waking up to repairability. Fairphone’s arrival could shake up the throwaway culture and put pressure on other brands to offer sustainable tech. Also, it’s the only phone where you can say “It’s not you, it’s me... needing a new battery.”

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The tech sector is holding steady with some cautious optimism. FAANG stocks are displaying mixed signals—Apple and Alphabet are holding ground, while the others show minor pullbacks amid inflation jitters.

Startups continue to see a steady flow of late-stage funding, particularly in AI and green tech, but IPO buzz remains muted as the market waits for clearer signals.

In infrastructure, AI chipmakers are stealing the spotlight with new hardware demos driving buzz. T

The wildcard remains the semiconductor shortage, which shows signs of easing but still rattles supply chains globally.

Ripple’s RLUSD to Power Mastercard Credit Card Settlements on XRP Ledger

What Happened: Ripple’s new stablecoin RLUSD is slated to support Mastercard credit card settlements on the XRP Ledger, pending regulatory approvals. Banks Gemini and WebBank are on board, signaling a marriage of crypto tech and mainstream finance.

Why It Matters: This integration could streamline traditional financial transactions and further legitimize crypto’s role beyond speculation—think of it as blockchain stepping out from the shadows into your wallet.

Robinhood’s Crypto Trading Revenue Soars 339% to $268M in Q3 2025

What Happened: Robinhood crushed expectations with crypto trading revenue jumping 339% year-over-year to $268 million. Volumes hit $80 billion, fueled by growing retail interest in altcoins beyond Bitcoin and Ethereum.

 Why It Matters: Robinhood’s performance underscores retail traders’ resilience in the crypto space despite broader market volatility, highlighting crypto’s staying power as an investment staple.

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